Case Study: Triumph Hotels achieves $17.2M in lifetime revenue with Revinate Marketing

How Triumph Hotels drove $17M in lifetime revenue and beat 2019 by 25%

Triumph Hotels, a multigenerational hotel ownership and management company with six luxury properties in New York, needed a way to compete with OTAs and win back direct bookings as guest behavior shifted toward value and experiences. Using Revinate Marketing, the team aimed to better leverage its guest database and communicate richer hotel offerings, amenities, and experiences that OTAs could not match.

Revinate helped Triumph Hotels run one-time, automated, and upsell campaigns that highlighted events, room offers, cancellations recovery, and upgrades across its properties. The results were strong: Triumph Hotels reduced OTA share by 10–20% depending on the hotel and generated $17.2M in lifetime revenue, with an average 40% open rate year to date and $65K in room revenue per campaign.

Triumph Hotels

Ben Chan

Vice President of Revenue Strategy