Case Study: The Slate achieves more direct revenue and improved guest reputation with Revinate

How The Slate, a Phuket Pearl Resort, drove revenue through personalization in their email marketing

The Slate, a Phuket luxury resort, needed a faster way to personalize email marketing as travel restrictions changed and guest booking windows shortened. Before Revinate, segmenting travelers by country and launching targeted campaigns was manual and took days, making it hard for the hotel to react quickly to market demand.

Using Revinate Marketing, The Slate quickly segmented guest lists, launched geo-targeted direct-booking offers, and automated pre-arrival emails and post-stay follow-up. Revinate helped drive more than 500 room nights from one Singapore campaign and 69 room nights from an Australian offer, while pre-arrival emails achieved a 52% open rate and 16% click-through rate. The Slate also improved its TripAdvisor ranking from 105 to 56, a 47% gain, showing that Revinate helped boost both direct revenue and online reputation.

The Slate

Claude Sauter

General Manager