Case Study: MOA Group GmbH achieves €360K in email revenue with Revinate

How The MOA Group GmbH turned email into a revenue-producing marketing channel with Revinate

MOA Group GmbH, which operates Mercure Hotel MOA Berlin and Hotel Heidegrund, wanted a better way to turn email into revenue and capture guest feedback. Their existing email solution lacked guest segmentation, campaign reporting, and a way to operationalize feedback, limiting Head of Marketing Madeleine Rohde’s ability to drive results. Revinate provided Revinate Marketing and Revinate Guest Feedback to help solve these challenges.

With Revinate, MOA Group GmbH launched targeted, automated campaigns, personalized messaging by guest segment, and ticketed guest feedback to the right teams. The results included €360K in email campaign revenue, 50% average open rates on targeted campaigns, and more than €37K in all-time upsell revenue, with automated campaigns at Hotel Heidegrund alone driving close to €100K. Revinate also gave the team reporting and analytics to measure success and improve the guest experience.

MOA Group GmbH

Madeleine Rohde

Head of Marketing