Case Study: The Landmark London achieves £2m in direct bookings with Revinate Marketing

How The Landmark London drove £2m in sales with Revinate Marketing

The Landmark London, a luxury 5-star hotel in central London, needed to rebuild its guest marketing strategy after team changes and find a better way to drive revenue through email. With Revinate Marketing already in its tech stack, the hotel set out to use the platform to improve segmentation, personalization, and direct-booking performance.

Revinate implemented targeted, personalized email campaigns that let The Landmark London tailor messages for different guest groups, including corporate travelers, transient guests, spa visitors, and loyalty members. Using Revinate Marketing, the hotel created a more consistent guest journey and stronger upsell and booking communications, helping generate more than £2m in direct bookings so far.

The Landmark London

Richard Kratochvíl

Assistant Revenue Manager