Case Study: The Lancemore Group drives more direct revenue with Revinate

How The Lancemore Group turned email into its best direct revenue channel and cut back resources in the process

The Lancemore Group, a collection of award-winning boutique hotels in Australia, was manually managing guest email marketing with Mailchimp and spending significant time segmenting lists, reporting, and targeting messages across its mix of city and regional properties. The team wanted a better way to personalize campaigns, grow direct revenue, and reduce the manual workload, and turned to Revinate Marketing and Revinate Surveys for help.

Revinate helped The Lancemore Group automate email journeys, improve segmentation and reporting, and capture more guest data for personalization. The results were substantial: the team saved a day a week, expanded its database from an average 55% to 75% of contacts with email addresses, drove conference revenue of over $120k in a single day, and increased direct bookings to over 60% at regional hotels and 150% for city properties, with one annual campaign growing from $200–$250k to $500k and heading toward $750k.

The Lancemore Group

Chantelle Veness

Group Director of Sales & Marketing