Case Study: The July achieves higher direct bookings and stronger guest engagement with Revinate

How The July transformed its marketing and increased their direct booking revenue

The July, a portfolio of premium apartment-hotels in Europe, wanted to create personalized guest email campaigns and boost direct bookings without relying on OTAs. Its team was limited by a basic email platform that mainly supported mass emails, making it difficult to engage specific guest segments or compete effectively. Revinate was the vendor helping address this challenge, with Revinate Guest Feedback already in use and Revinate Marketing added in 2022.

Revinate implemented automated and personalized marketing campaigns for The July, including birthday, winback, cancellation recovery, upsell, and welcome sequences, plus tools like A/B testing and detailed reporting. The results were strong: an automated winback campaign achieved a 76% open rate, 11% CTR, and 52 nights booked in the first two months, while the welcome sequence reached a 75% open rate and 6% CTR. Overall, Revinate helped The July improve campaign performance, with automated campaigns averaging a 63% open rate and 9.6% CTR, compared with 42% and 3% for one-time campaigns.

The July

Matthijs Wols

Marketing Executive