Case Study: Staybridge Suites achieves higher direct revenue with Revinate Marketing

How Staybridge Suites found success after putting data at the heart of their marketing strategy

Staybridge Suites, an IHG Hotel with two Bangkok locations, was struggling with time-consuming guest data collection and segmentation, along with email marketing that made it difficult to personalize campaigns or measure ROI effectively. Before using Revinate Marketing, the team found it hard to understand what was working and where to focus their efforts.

By partnering with Revinate and implementing Revinate Marketing, Staybridge Suites streamlined data collection through PMS integration, quickly built targeted campaigns, and tracked performance in detail. The results included 1,433 room nights and THB 3,915,955 in direct bookings from one campaign, 430 room nights and THB 1,133,542 from another, a 36% average open rate for one-time campaigns, and THB 165M in direct revenue over 12 months.

Staybridge Suites

Juthamas Sakulpisut (Judy)

Cluster General Manager