Case Study: Soul Community Planet (SCP) Hotels achieves 22:1 ROAS and higher repeat bookings with Revinate

How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings

Soul Community Planet (SCP) Hotels faced the challenge of turning rich guest data in Revinate Marketing into more repeat bookings and direct revenue. Working with Revinate and Adoro, SCP wanted to better target high-value past guests through more precise segmentation and cross-channel demand generation campaigns.

Revinate enabled SCP Hotels to export and segment guest data by recency, frequency, preferences, and demographics, which Adoro used to build targeted search and display campaigns in Google Ads. Revinate’s data helped drive highly personalized retargeting, resulting in a 22:1 ROAS, 58% lower CAC at $24, and a 4.2% conversion rate, a 186% improvement.

Soul Community Planet (SCP) Hotels

Amanda Reuss

Regional Director of Digital Marketing