Case Study: Salamander Collection achieves $45M in direct room revenue with Revinate

How Salamander Collection achieved $45M in direct revenue

Salamander Collection, a luxury hotel portfolio founded by Sheila Johnson, was struggling with siloed guest data across properties and outdated tools that made reporting, reservations training, and personalized marketing difficult. The team needed a centralized way to access guest profiles, improve collaboration, and better measure revenue and campaign performance, so they turned to Revinate, including Revinate Guest Feedback, Reservation Sales, and Revinate Marketing.

Revinate helped Salamander Collection unify guest data into a single view, streamline reservation operations with call tracking and reporting, and launch more targeted, automated email campaigns. The results were strong: email campaigns drove 969 room nights and $570K in direct room revenue for one family-focused promotion, “We Miss You” campaigns generated more than $100K, and the portfolio reached $45M in lifetime room revenue via the email channel, with outbound revenue up 270% from March to April 2024.

Salamander Collection

Liz Longo Martin

Vice President of Marketing