Case Study: Noble House achieves 40x revenue ROI with Revinate Marketing

How Revinate Marketing unlocked 40x ROI in revenue at Noble House

Noble House, a collection of 18 properties across North America, had long used Revinate tools but faced a major challenge with siloed guest data across multiple PMSs and platforms. The team needed a single brand-wide guest database, real-time segmentation, and better reporting to replace an outdated, static marketing approach. In 2019, Noble House added Revinate Marketing and its Direct Booking Platform to help solve these issues.

Revinate brought the disparate data sources together, creating a clean, unified database through Advanced Profile Synthesis and enabling Noble House to launch branded, property-level campaigns from one platform. With Revinate’s segment builder and real-time reporting, the team improved targeting, cross-sold across properties, and optimized performance across the portfolio. The results were strong: Noble House now sends five campaigns per month per property, with average campaigns generating $17K in revenue and some open rates reaching 30%, contributing to a reported 40x ROI.

Noble House

Renee Herron

Director of Marketing