Case Study: Onni Group achieves more personalized, direct revenue growth with Revinate

How Revinate helped Level Hotels & Furnished Suites’ marketing team become a data-first organization

Onni Group’s Level Hotels & Furnished Suites faced a challenge with a fragmented tech stack that made guest data hard to use for marketing, personalization, and reporting. The team had to manually upload PMS data into a CRM that lacked segmentation, and on-property staff also needed better hospitality technology to meet the expectations of extended-stay guests.

By becoming a Revinate customer and using Revinate Marketing and Revinate Guest Feedback, Level streamlined its stack and became a data-first organization. Revinate helped drive direct revenue and loyalty through segmented campaigns, including post-stay emails with a 59% open rate and 10% click-through rate that generated more than 1,637 reservations, plus a Seattle launch campaign that drove over 950 room nights. Overall, Revinate helped triple email attribution year over year, deliver an average 29% open rate, and achieve performance highlights of 42% average open rate and 3% average conversion rate.

Onni Group

Kate Francois

Director of Hospitality Marketing