Case Study: IPP HOTELS achieves unified guest data and higher direct revenue with Revinate

How Revinate helped IPP HOTELS unify its guest data

IPP HOTELS, a collection of 8 properties in Austria, needed a better way to centralize guest data and personalize marketing across its hotels. With 3 booking engines and multiple databases, the team struggled to unify profiles, create targeted email campaigns, and stay GDPR compliant. Revinate Marketing was selected to help solve these challenges.

Revinate unified IPP HOTELS’ guest data into a single Guest Data Platform and enabled automated, segmented campaigns across the brand. The result was stronger email performance and measurable revenue impact, including an average of €11,000 in direct revenue per campaign, 106 room nights per campaign, a 28% open rate, and a 3% click-through rate. Revinate also helped power a birthday campaign that generated 136 room nights in less than a year.

IPP HOTELS

Markus Hann

Marketing Director