Case Study: Dream Inn Santa Cruz achieves market-leading revenue growth with Revinate

How Revinate enabled Dream Inn Santa Cruz to create a market-leading revenue generating team

Dream Inn Santa Cruz, a locally rooted beachfront hotel, wanted to build a world-class, revenue-generating sales team but lacked the guest data and tracking needed to manage calls, abandoned bookings, and follow-up effectively. Before working with Revinate, the team had poor reservation visibility and no strong data-driven process to hold agents accountable or improve conversion.

Revinate’s Reservation Sales and Marketing tools helped Dream Inn Santa Cruz centralize call data, focus agents on inbound and outbound sales, add a Push2Talk feature to the website, and automate targeted email follow-ups and local offers. The results were substantial: outbound revenue grew nearly 600% to more than $350K, Push2Talk generated 445+ bookings and over $450K, and the hotel now sees a 10x ROI with 40% of bookings by phone and 35% direct online, while a summer email campaign drove more than $625K.

Dream Inn Santa Cruz

Dan Smart

Director of Sales & Marketing