Case Study: The Redwood Riverwalk achieves 5x ROI from monthly newsletters with Revinate

How Revinate empowered The Redwood Riverwalk, a boutique motel, to generate 5x ROI with their monthly newsletters alone

The Redwood, a boutique motel on California’s Redwood Coast, wanted to reduce dependence on OTAs and build stronger guest loyalty, but initially wasn’t sure a newsletter or email nurturing strategy would matter because many bookings were same-day. Already using Revinate for guest feedback and reputation management, the team expanded into Revinate Marketing and hotel CRM to start engaging past guests through monthly email campaigns.

Revinate implemented easy-to-use email marketing tools, professional templates, and real-time reporting so The Redwood could send targeted promotions, resend emails to non-openers, and track performance quickly. The result was immediate revenue growth, with newsletters driving up to $12K in direct bookings and delivering 5x ROI from monthly newsletters alone, while also helping the motel save time and strengthen direct-booking efforts.

The Redwood

Jeff Durham

Owner