Case Study: Hawks Cay Resort boosts guest engagement with Revinate

How real-time guest data boosted guest engagement for Hawks Cay Resort

Hawks Cay Resort, an island resort in the Florida Keys, needed better real-time guest data to handle high call volumes, abandoned calls, and fragmented marketing and sales efforts. The resort wanted to personalize guest interactions more effectively, but its teams lacked the integrated information needed to anticipate customer needs and respond quickly. Revinate helped Hawks Cay with its Marketing Suite, Direct Booking Platform, Reservations Sales Suite, and Shopping Cart Abandonment tools.

Revinate implemented a unified platform that connected email marketing, reservations, and booking recovery, giving Hawks Cay actionable insights to target guests more precisely and follow up faster on abandoned calls and bookings. The results were significant: call abandonment rates dropped by over 15%, Revinate email sends drove more than $2,861,635 in booked revenue, and Shopping Cart Abandonment added $495,245 in direct booking revenue. Hawks Cay also saw email performance outperform benchmarks, with open rates up to 55% and click-through rates near 30%.

Hawks Cay Resort

Matt Lawrence

Director of Marketing