Case Study: Holiday Inn Singapore Little India achieves higher direct bookings with Revinate

How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India

Holiday Inn Singapore Little India wanted a better way to send timely, personalized email campaigns that would showcase the property, local attractions, and its guest-focused experience while driving more direct bookings and engagement. To meet that challenge, the hotel turned to Revinate and its Revinate Marketing platform.

Revinate Marketing helped the hotel launch one-time and automated campaigns such as pre-arrival, upsell, and post-stay emails, supported by segmentation, A/B testing, and reporting. The results were strong: one campaign reached a 79.2% open rate, another hit 48% open rate, and the hotel’s 2023 campaigns overall delivered above-average open and click-through rates of 38% and 3%, helping drive repeat visits, reviews, and conversions.

Holiday Inn