Case Study: Parkhotel Adler drives direct revenue with Revinate Marketing

How Parkhotel Adler drove direct revenue by upgrading its technology stack

Parkhotel Adler, a historic family-run hotel in the Black Forest, was limited by an outdated and fragmented technology stack that made segmentation, personalization, and even basic email marketing difficult. Using Revinate Marketing, the team struggled to manage guest data efficiently, and simple tasks like isolating loyalty guests were time-consuming and frustrating.

Revinate Marketing helped Parkhotel Adler modernize guest email marketing with an easy-to-use, integrated platform for segmentation, drag-and-drop campaigns, and automation. As a result, the hotel cut €1,000 in monthly physical birthday postcard costs, achieved average email open rates of 63%, and generated more than €28K in average room revenue per campaign, driving more direct revenue with less manual effort.

Parkhotel Adler

Daniel Bank

Reservations Manager