Case Study: Pacific Hospitality Group achieves $13M in direct revenue with Revinate Marketing

How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue

Pacific Hospitality Group (PHG), a leading hotel management and investment company with branded and independent properties across the U.S., needed a better way to manage guest data, segment audiences, and track revenue from email marketing. Before using Revinate Marketing, PHG struggled with limited personalization, weak segmentation, and tools that were not agile enough to quickly launch targeted campaigns that could drive direct bookings.

With Revinate Marketing, PHG gained a user-friendly email marketing and guest database platform that enabled personalized, segmented campaigns, loyalty-based targeting, and SMS outreach. Revinate helped PHG generate measurable results including more than $78K from an automated pre-arrival email, $107K from a loyalty-based campaign, $250K from a cart abandonment drip, and $13M in lifetime revenue within one year of launch, with an average of $14K in room revenue per campaign.

Pacific Hospitality Group

Marc Winchell

Corporate CRM Manager