Case Study: Ovolo Hotels achieves 52x ROI with Revinate Shopping Cart Abandonment

How Ovolo Hotels realized 52x ROI with Revinate Shopping Cart Abandonment within 2 months

Ovolo Hotels, a contemporary hotel group operating properties across Hong Kong and Australia, was facing significant shopping cart abandonment and wanted to convert more booking-engine visitors into direct bookings. Already a Revinate Guest Data Platform customer, the hotel group added Revinate’s Shopping Cart Abandonment (SCA) solution to help recover lost reservations and drive more revenue without relying on discounts.

Revinate implemented SCA in weeks, automating follow-up emails to potential guests who abandoned the booking process. The campaign quickly delivered strong results: Ovolo Hotels paid for the solution with one campaign and, within two months, achieved a 17x ROI overall, including up to 52x ROI at Ovolo Woolloomooloo, while freeing the marketing team to focus on other work.

Ovolo Hotels

Stephen Howard

Group Director of Marketing