Case Study: The Ovolo Group achieves 52x ROI with Revinate Cart Abandonment

How Ovolo Hotels realized 52x ROI with Revinate Cart Abandonment within 2 months

The Ovolo Group, a contemporary hotel brand operating properties across Hong Kong and Australia, was facing significant booking cart abandonment and wanted to convert more of those lost guests into direct bookings. The group had already been using Revinate Guest Data Platform and added Revinate Cart Abandonment to its marketing stack to help address the challenge.

Revinate implemented Cart Abandonment quickly, enabling Ovolo Group to automatically capture bounced booking inquiries and send follow-up emails that encouraged guests to complete their reservations. Within two months, the campaign delivered strong results across the portfolio, including a 52x ROI at Ovolo Woolloomooloo and a 17x ROI overall for the Ovolo Group, paying for the solution with just one campaign and driving significant direct revenue.

The Ovolo Group

Stephen Howard

Group Director of Marketing