Case Study: IHG Australia achieves higher direct bookings and guest engagement with Revinate Marketing

How IHG Australia competes and wins with Revinate Marketing

IHG Australia, part of IHG Hotels & Resorts, was looking for a stronger digital strategy to compete in a highly competitive hotel market while recovering from the pandemic. Before Revinate, the team relied on multiple vendors and platforms that were time-consuming to manage, didn’t sync smoothly with the PMS, and made it harder to run effective guest communications and drive direct bookings.

Revinate implemented Revinate Marketing as an all-in-one guest marketing solution, enabling automated, real-time emails, advanced segmentation, and consistent multi-brand communication. With Revinate, IHG Australia improved agility and personalization, helping drive repeat business and loyalty; in the last six months, campaigns averaged a 27% open rate, 3% click rate, 100 room nights booked per campaign, and $31,000 in average revenue per campaign.

IHG