Case Study: Grupo Brisas increases direct channel revenue 30% year over year with Revinate

How Grupo Brisas increased their direct channel revenue 30% YOY

Grupo Brisas, a collection of resort hotel experiences in Mexico, wanted to deliver more personalized guest experiences on and off property but lacked a hospitality-focused CRM to capture rich guest profiles and support marketing. The company turned to Revinate and its cloud-based platform, Revinate Marketing, to better use guest data to drive loyalty, personalization, and direct bookings.

With Revinate, Grupo Brisas consolidated its tech stack, used survey and review feedback to improve operations, and leveraged arrival and preference data to tailor campaigns and stays. The results were strong: Revinate became the group’s top direct channel, direct channel revenue grew 30% year over year, and campaigns delivered measurable engagement and bookings, including a 23% average open rate and 65 average room nights.

Grupo Brisas

Luis Estrada

Digital Marketing Manager