Case Study: French Lick Resort achieves more nights and ancillary revenue with Revinate

How French Lick Resort drives additional nights and ancillary revenue with Reservation Sales

French Lick Resort, a historic Indiana resort with two hotels and many amenities, faced a challenge: most guests booked short stays without realizing how much there was to do, missing opportunities to add nights and reserve activities in advance. After COVID-19, guest feedback showed a strong desire for more planning support before arrival, creating a clear need to drive additional nights and ancillary revenue with Revinate.

To solve this, French Lick Resort implemented Revinate Reservation Sales alongside Revinate Marketing and Shopping Cart Abandonment, using outbound calls, follow-up emails, and CRM-based guest profiles to personalize pre-stay outreach. Revinate helped the resort identify ideal call timing, improve upsell conversations, and recover abandoned bookings; the results included over 800 abandoned reservations booked from more than 3,000 captured leads, $51K in direct revenue per campaign, a 1.8-day average length of stay, and stronger conversion rates with 43% average opens and 4.5% clicks.

French Lick Resort

Dean Blackburn

Director of Resort Experience Development