Case Study: Hotel Indigo Bali Seminyak Beach drives $600K in direct channel revenue with Revinate

How easy access to guest data transformed marketing at Hotel Indigo Bali Seminyak Beach

Hotel Indigo Bali Seminyak Beach, a 289-room beachfront resort in Seminyak, Bali, needed a better way to manage guest data and create personalized marketing campaigns. Before using Revinate Marketing, guest information was spread across multiple systems, making segmentation, personalization, and revenue tracking slow and manual.

Revinate implemented Revinate Marketing with PMS integration to create a single source of truth for guest data, enabling targeted, GDPR-compliant campaigns and automated guest communications. The results included $600K in direct channel revenue in 7 months, an average 41% open rate per campaign, and $29K in average room revenue per campaign, with one promotion driving 611 room nights and over $100K in room revenue.

Hotel Indigo Bali Seminyak Beach

Ria Ayu

Digital Marketing Manager, Sales & Marketing