Case Study: De L’Europe achieves 128 direct room nights and maintains ADR with Revinate

How De L’Europe yields revenue in direct bookings in this challenging era

De L’Europe, the timeless Amsterdam luxury hotel owned by Heineken International B.V., needed a modern way to use guest data and run sophisticated marketing campaigns after relying on an outdated PMS with little access to customer information. Barbara Meltzer, the hotel’s online marketing & e-commerce manager, turned to Revinate Marketing to help the property strengthen its digital capabilities and drive more direct bookings.

Revinate implemented the PMS integration quickly, provided on-site training, and supported the hotel’s email and win-back campaigns during Covid-19 shutdowns. With Revinate Marketing, De L’Europe stayed in touch with guests, rebooked domestic travelers with premium packages, and generated 128 direct room nights without lowering public rates, helping preserve ADR during a difficult period.

De L’Europe

Barbara Meltzer

Online Marketing & E-Commerce Manager