Case Study: Columbia Hospitality boosts direct revenue with Revinate

How Columbia Hospitality boosted revenue with Revinate

Columbia Hospitality, a Seattle-based hospitality management company, needed a better way to drive profitable direct bookings across four properties while keeping pace with a busy, data-driven marketing workload. Using Revinate Marketing, Revinate Guest Feedback, and Cart Abandonment, the team focused on automated, segmented email campaigns to improve engagement and convert website visitors into bookings.

Revinate helped Columbia Hospitality launch always-on campaigns like OTA Winback, pre-arrivals, and especially Cart Abandonment, which delivered a 75% open rate and drove more than 170 room nights. Revinate Marketing also powered targeted seasonal campaigns, including a New Year’s Eve offer that generated 238 room nights and over $62K in direct revenue, contributing to $28M in lifetime revenue and about $10K in average room revenue per campaign.

Columbia Hospitality

Kirby Pratt

Director of Marketing, Central Washington