Case Study: Calabash Hotel achieves 30% more direct bookings with Revinate

How Calabash Hotel achieved a 30% increase in direct bookings while deepening guest relationships

Calabash Hotel, a family-run luxury boutique hotel in Grenada, wanted to move beyond promotional email blasts and create more meaningful, personalized guest marketing. But outdated design tools, difficulty building and maintaining a strong customer database, a high bounce rate, and limited visibility into revenue performance made it hard to execute that strategy effectively. Revinate, through Revinate Marketing, helped the hotel address these challenges.

Revinate implemented intuitive design tools, PMS integration, segmentation, personalization, automation, and database health reporting to streamline campaigns and improve data quality. As a result, Calabash Hotel significantly deepened guest engagement and generated measurable revenue impact, including more than $250K in direct bookings, $3.1M in lifetime revenue, a 40% average open rate, and an average of $28K in room revenue per campaign.

Calabash Hotel

Adele Garbutt

Owner and Company Director