Case Study: 1834 Hotels transforms guest marketing and boosts direct bookings with Revinate

How bringing together guest data launched 1834 Hotels’ marketing transformation

1834 Hotels, an Australia-based hospitality management company with more than 25 properties, was struggling to make sense of guest data spread across multiple sources. Without a single customer view, the team couldn’t segment guests, personalize outreach, or use email effectively as a marketing channel, and OTAs were capturing bookings that could have come direct. 1834 Hotels turned to Revinate Marketing to solve this challenge.

Revinate brought the portfolio’s guest data into one database, giving 1834 Hotels the ability to market by segment and run location-based offers across its properties. The team also used Revinate’s automated pre-arrival and upsell campaigns to drive ancillary revenue and reduce hotel call volume. One “City Escape” promotion generated 537 reservations, and Revinate has helped transform how 1834 Hotels engages guests and increases direct bookings.

1834 Hotels

Amy Martin-Smith

Business Development Manager