Case Study: Aramark achieves higher revenue opportunities with Revinate

How Aramark Destinations is maximizing revenue opportunities

Aramark Destinations, a division of Aramark, manages hospitality experiences across national and state parks, specialty hotels, museums, and other destinations in the US. As travel demand increased after COVID-19 and competition intensified, Aramark needed help standing out, telling each property’s unique story, and building loyalty with guests. The team turned to Revinate, using Revinate Marketing to replace its CRM and centralize guest data.

Revinate integrated Aramark’s guest data platform with multiple PMS systems, cleaned duplicate records, and enabled stronger segmentation, automation, and reporting. This helped Aramark launch targeted campaigns faster, including emails that achieved up to a 74% open rate and 38% CTR, and the brand now drives an average of $136K per campaign. Revinate also helped Aramark expand its guest database and improve direct revenue opportunities through more personalized marketing.

Aramark

Lisa Cesaro

Senior Director of Marketing