Case Study: Hotel Wailea achieves higher direct bookings with Revinate Marketing

Hotel Wailea’s strategic win in the direct booking game

Hotel Wailea, Hawaiʻi’s adults-only luxury hotel, was looking to protect its strong direct-booking mix while competing with OTAs and driving more profitable guest revenue. To do that, the small marketing team needed a better way to personalize communications, improve guest engagement, and support bookings and ancillary spend across the guest journey.

Revinate helped Hotel Wailea do this with Revinate Marketing, using guest data and dynamic content to send more targeted, timely emails. The results included a 41% open rate on a “Celebration Suite” campaign that drove 262 room nights, 80 direct room nights from a monthly newsletter, a 38% average open rate per campaign, a 75% average email health score, a 50% reduction in customer acquisition cost, and 100% more repeat guests.

Hotel Wailea

Amber Watt

Director of Marketing