Case Study: Hotel Spero achieves big ROI and $3,500/month in upsell revenue with Revinate Marketing

Hotel Spero Drives Big ROI with Upsells Functionality

Hotel Spero, an independent boutique hotel in San Francisco, needed a more effective and cost-efficient way to promote its newly renovated and rebranded property. Senior Director of Revenue & Digital Marketing Tomo Kakegawa wanted an in-house email marketing solution with a strong CRM and standout upsell capabilities to replace an expensive third‑party agency and drive incremental revenue.

They implemented Revinate Marketing’s commission‑free upsells, easily setting up targeted offers like room upgrades and early check‑in/late check‑out for arriving and in‑house guests. The program now generates about $3,500/month from upsells and “pays for itself several times over,” with Tomo reporting 2–3x revenue compared to cost.

Hotel Spero

Tomo Kakegawa

Senior Director of Revenue & Digital Marketing