Case Study: GCP Hospitality achieves 21x ROI with Revinate Marketing

GCP Hospitality Drives 21X ROI with Revinate

GCP Hospitality, a global manager of more than 39 hotels and serviced apartments (7,500 keys), needed a practical way to drive direct revenue across the 10 Asia‑Pacific properties supported by its digital marketing lead, Aude Cheronnet. With limited scale for a bespoke loyalty program, the team sought a CRM-driven customer engagement approach that could run efficiently without daily oversight.

They implemented Revinate Marketing to automate emails and eblasts, enabling targeted campaigns (pre-arrival upsells, flash sales, OTA winbacks and newsletters) that produced immediate bookings—examples include 330 room nights from a Valentine’s flash sale, 121 room nights from an OTA winback and 129 room nights from a monthly newsletter—delivering a 21× ROI and steady automated revenue while the team focuses on next‑step personalization and segmentation.

GCP Hospitality

Aude Cheronnet

Senior Digital Marketing Manager