Case Study: GCH Hotel Group achieves 24% review-rating increase and data-driven investment decisions with Revinate

GCH Hotel Group Uses Data-Driven Decision Making to Increase Review Rating

GCH Hotel Group, a leading European hotel management company with more than 120 properties across Germany, Belgium and Austria, needed a data-driven way to prioritize capital spending and improve the guest experience by professionally managing online feedback and increasing review response rates.

By implementing Revinate Reputation and Surveys to analyze guest feedback and pinpoint investment opportunities, GCH raised its review response rate from 52% to 90% and lifted the portfolio’s average review rating from 3.71 to 3.81 (2014–2019). A targeted renovation of Strandhotel Ahlbeck drove a 24% jump in its rating (3.57 to 4.44) and higher ADR, demonstrating clear ROI from data-led decisions.

GCH Hotel Group

Stefanie Voigt

Distribution Manager