Case Study: Resplendent Ceylon drives local bookings during the pandemic with Revinate

Finding Success From the Local Market During the Pandemic

Resplendent Ceylon, the family-owned Sri Lankan luxury resort group behind Tea Trails, Cape Weligama, and Wild Coast Tented Lodge, faced a severe drop in international business during the pandemic, with nearly all bookings previously coming from overseas guests. To mitigate losses and keep all three properties operating, the company needed a faster way to identify and market to local repeat customers. Revinate, using its Marketing platform, helped them shift their focus to the domestic market.

Revinate enabled Resplendent Ceylon to segment its guest database easily and send personalized email campaigns promoting resort experiences to past local guests. This allowed the company to avoid discounting and instead sell value-added packages with wellness, private dining, and flexible check-in/out options. As a result, Resplendent Ceylon continued attracting local bookings, saw guests visit multiple resorts, and kept all three resorts open with full staff during the crisis.

Resplendent Ceylon

Chamindra Goonewardene

Director of Sales and Marketing