Case Study: Fillmore Hospitality achieves market-leading online reputation and superior revenue performance with Revinate

Fillmore Hospitality - Customer Case Study

Fillmore Hospitality is a fast-growing, entrepreneurial hotel ownership and management company launched two years ago that has acquired ten branded and independent properties in major urban markets (San Francisco, San Jose, San Diego, Chicago, Fort Lauderdale, New Orleans, Sonoma) with six Cambria Suites properties in development. Faced with rapid expansion and a crowded marketplace, the company needed to differentiate its portfolio, drive revenue quickly, and tightly manage guest feedback and online reputation.

To do that, Fillmore built a strategy around listening to guests and using Revinate’s online reputation management tools as a core operational capability. Executives treat online reputation as a daily operational priority, and that focus has paid off: Fillmore properties lead their competitive sets, most rank in the top ten of the TripAdvisor Popularity Index for their markets, and the portfolio has delivered RevPAR and market performance well above industry norms.

Fillmore Hospitality

Jeff Iavarone

Fillmore Hospitality