Case Study: Menin Hotels achieves standout guest engagement and commission-free upsell revenue with Revinate Marketing

Digital Marketing success Strategies For Hospitality

Menin Hospitality, a U.S. hotel group with 15 properties, needed more relevant guest marketing across channels. Digital Marketing Manager Kristen Churlonis struggled to combine and segment multiple guest databases and track which campaigns drove revenue—limitations that hampered personalized outreach and measurable results.

By adopting Revinate Marketing, Kristen uses group- and property-level segmentation and modern reporting to target guests before, during, and after stays and to attribute revenue to campaigns. The platform powers high-performing tactics like a pre-arrival upsell that drives significant commission-free monthly revenue; campaign highlights include a 70.2% open rate and 22.9% CTR, reinforcing that precise segmentation is key to Menin’s digital marketing success.

Menin Hotels

Kristen Churlonis

Digital Marketing Manager