Case Study: Daniel Thwaites achieves guest loyalty and direct revenue growth with Revinate Marketing

Daniel Thwaites’ data-driven marketing revolution

Daniel Thwaites, a UK hospitality company with 23 hotels and inns, was looking to improve guest loyalty and its Net Promoter Score, but its marketing team was slowed by manual data merging across multiple systems. This made it hard to identify repeat guests, personalize communications, and connect marketing activity to revenue.

Daniel Thwaites implemented Revinate Marketing to power targeted email campaigns, automated lifecycle messaging, and loyalty-based guest recognition. With Revinate, the team drove measurable results including £7M in lifetime revenue, a 43% average open rate, a 4% average click-through rate, and a 5.8% year-over-year increase in NPS, while also supporting a “surprise and delight” loyalty program that helps staff identify repeat guests before arrival.

Daniel Thwaites

Lindsay Armstrong

CRM Manager