Case Study: Cragun’s Resort achieves higher voice conversions and $800K in incremental revenue with Revinate

Cragun’s Resort - Customer Case Study

Cragun’s Resort, a longtime Minnesota getaway destination, was struggling to track reservations and marketing performance because most bookings came through the voice channel. Director of Marketing Nancy Krasean was spending hours listening to sales calls, manually identifying campaign impact, and dealing with poor visibility into call attribution and rep performance. Revinate helped Cragun’s replace that manual process with deeper booking and call insights through its Marketing Suite.

Using Revinate’s Marketing Suite and Performance Education live sales training, Cragun’s added automated lifecycle emails, call scoring, and structured phone coaching. Revinate contributed to a 28% year-over-year increase in online revenue in 2018, doubled voice conversion rates, and drove $800,000 in incremental revenue from personalized email campaigns, including more than $400,000 from a 24-Hour Pre-Departure promotion.

Cragun’s Resort

Nancy Krasean

Director of Marketing