Case Study: Brittain Resorts & Hotels achieves $63 million in direct revenue with Revinate

Brittain Resorts & Hotels generates $63 million in direct revenue with Revinate

Brittain Resorts & Hotels, a leading hospitality management company, faced the challenge of managing marketing and sales for its expanding portfolio with a lean team. Their previous email platform was inefficient, making audience segmentation and real-time data use difficult. They needed a unified solution, specifically from vendor Revinate, to scale their operations, reduce reliance on OTAs, and better synchronize their call center and marketing efforts to drive direct bookings.

By implementing Revinate's marketing and reservation sales solutions, Brittain built a high-value guest database and deployed automated email campaigns. This strategy generated remarkable results, including $41.2 million in direct email revenue and $22.2 million in call center revenue in 2024. A significant portion of this came from automation, with campaigns like cart abandonment driving over $1.6 million. This effort helped Brittain achieve an 85% direct booking rate, drastically reducing OTA commissions and fostering long-term guest relationships.

Brittain Resorts & Hotels