Case Study: B.F. Saul Company Hospitality Group achieves measurable social media and online review management with Revinate

B.F. Saul Company Hospitality Group - Customer Case Study

B.F. Saul Company Hospitality Group is a privately owned portfolio of 20 business-class hotels (18 franchised with IHG, Marriott and Hilton) employing about 1,100 hospitality professionals. The group needed a way to operationalize social media and online reviews across its multi-brand portfolio—measuring the impact of those efforts and tying performance to incentives—a task that had been difficult to do consistently.

The company adopted Revinate in 2011 and put analytics-minded staff like Frank O’Hara to work monitoring and managing reviews. Revinate’s platform made review and social monitoring operational across the portfolio, enabling accurate measurement of social and review performance and, in many cases, allowing the company to link bonuses to those measurable results.

B.F. Saul Company Hospitality Group

Frank O’Hara

Corporate Project Manager and Analyst