Case Study: Skene House boosts guest satisfaction and TripAdvisor rankings with ReviewPro

Skene House - Customer Case Study

Skene House, a family-run hotel group in Aberdeen, wanted to protect its strong TripAdvisor ranking as larger hotel brands entered the market and competition intensified. To do that, it needed a better way to track guest feedback, respond to reviews more efficiently, and turn online comments into actionable insight. The company chose ReviewPro and its guest intelligence tools, including the Global Review Index (GRI) and sentiment analysis.

With ReviewPro, Skene House’s managers could monitor reviews from multiple sites in one place, respond faster, translate foreign-language comments, and identify recurring issues across properties. The insights led to concrete changes, including refurbishment plans for décor and a refreshed breakfast offering, which improved guest mentions about breakfast. ReviewPro also helped lift staff morale by making positive reviews visible internally, while Skene House Whitehall maintained the No. 1 spot on TripAdvisor and Rosemount worked toward improving its GRI toward 95%.

Skene House

McClure

Skene House