Case Study: ARMA advances revenue management education and pricing strategy with ReviewPro

Q&A with the Australian Revenue Management Association

ARMA, the Australian Revenue Management Association, helps hotels and accommodation providers improve revenue/yield management through education and training. In a highly competitive market, ARMA’s challenge is to help the industry set better pricing and forecasting strategies, including how to account for online reputation data and guest reviews as part of revenue management.

ReviewPro partnered with ARMA to share best practices on how reputation data affects demand, pricing, and forecasting. ReviewPro’s insights helped reinforce the importance of integrating online review scores into revenue strategy, with ARMA noting that a one-point increase in the Global Review Index can correlate with growth in occupancy, ADR, and RevPAR, and that many properties see revenue improvements alongside stronger reputation scores.