Case Study: Preferred Hotels & Resorts improves guest feedback management with ReviewPro

Preferred Hotels & Resorts - Customer Case Study

Preferred Hotels & Resorts, the world’s largest independent hotel brand, needed a better way to manage online guest reviews across its 750 hotels, resorts, and residences while also understanding how it compared with other brands. The company selected ReviewPro’s Online Reputation Management (ORM) solution, along with its competitive benchmarking tool, to gather guest feedback insights and support its member properties globally.

With ReviewPro, Preferred Hotels & Resorts gained an integrated dashboard to monitor reputation, respond to reviews more efficiently, and identify strengths, weaknesses, and opportunities across its portfolio and competitors. The solution was intended to improve guest experience, ensure brand standards were being met, and ultimately help drive higher guest satisfaction and revenue across Preferred Hotels & Resorts’ independent hotels worldwide.

Preferred Hotels & Resorts

Mike Osgood

Vice President