Case Study: Apex Hotels improves guest satisfaction and online reputation with ReviewPro

Managing Social Media And Online Reputation On A Brand Level For A Group of Hotels

Apex Hotels, an innovative group of seven city-center hotels in the UK, needed a better way to manage social media and online reputation across multiple properties without losing brand consistency. To handle guest feedback, track mentions, and monitor reviews at scale, they chose ReviewPro, including its online reputation management tools and guest survey capabilities.

ReviewPro gave Apex Hotels a centralized way for general managers and department leaders to view, filter, and act on online reviews, while also integrating data with internal surveys for a more complete picture of hotel performance. The result was faster issue resolution, stronger staff engagement, and better guest satisfaction management; Apex also reported 28 direct Facebook transactions in the prior year and used ReviewPro’s semantic analysis to identify that location was a bigger guest priority than food offerings.

Apex Hotels

Sam Weston

Apex Hotels