Case Study: Hotel Corallo Sorrento increases ADR by 20% with ReviewPro

How Hotel Corallo Sorrento Leveraged its Online Reputation to Increase ADR by 20%

Hotel Corallo Sorrento, a luxury hotel near Sorrento, wanted to move away from managing guest feedback in an ad hoc way and improve its online reputation as part of a stronger guest experience strategy. The hotel partnered with ReviewPro and began using its Online Reputation Management (ORM) tool, along with in-stay and post-stay Guest Satisfaction Surveys (GSS), to monitor reviews and capture feedback in real time.

Using ReviewPro, the hotel responded quickly to complaints during stays, followed up immediately after checkout, and used review data to make longer-term operational improvements, from fixing Wi‑Fi issues to replacing mattresses. This approach lifted its Global Review Index™ from 90% in 2016 to 95.7% in 2019, reached an all-time high of 96.2%, and helped Hotel Corallo Sorrento increase ADR by 20%.

Hotel Corallo Sorrento

Antonello Assante

Hotel Manager