Case Study: The East Hotel, Hangzhou boosts ADR and occupancy with ReviewPro

How a Boutique Hotel in China increased its ADR & Occupancy

The East Hotel, Hangzhou is a boutique luxury hotel in China that wanted to improve customer satisfaction and stand out in a market where average occupancy and rates were declining. ReviewPro supported the hotel with its Online Reputation Management solution to help strengthen its online reputation and drive better business performance.

With ReviewPro’s solution, The East Hotel focused on meeting market demand, building loyalty through its membership club, and driving more direct bookings through a high-performing website and SEO. The results were strong: from 2013 to 2014, occupancy rose from 68.1% to 80.3%, average rate increased from CNY 626 to CNY 753, and RevPAR climbed from CNY 445 to CNY 583, helping the hotel outperform both China and Zhejiang Province averages.