Case Study: Cornell University advances hotel brand reputation insights with ReviewPro

Cornell University Releases Brand Reputation Study Featuring ReviewPro Data

Cornell University partnered with ReviewPro to better understand how hotel brand reputation is formed and what matters most to guests. The university wanted to analyze whether brand, chain scale, or location had the greatest influence on online reputation across thousands of hotels in the U.S. and Canada.

Using ReviewPro data, Cornell University studied more than 30 million guest reviews from over 30,000 branded hotels and published the findings in its Center for Hospitality Research report, *Indexing Hotel Brand Reputation*. The research showed that reputation is driven mainly by brand, with variation across brands four times larger than across chain scales, and highlighted that reputation differences within a brand can be greater than differences between brands.

Cornell University

Chris K. Anderson

Director