Case Study: El Misti boosts guest satisfaction and revenue with ReviewPro

Brazilian hostel chain creates fulltime job to monitor ReviewPro’s social web data

El Misti, a Brazilian chain of nine hostels, needed a better way to manage online guest feedback across multiple properties. As the business grew, its teams found it time-consuming and inconsistent to monitor reviews and social mentions manually, making it difficult to spot trends, benchmark performance, and respond quickly to guest concerns. El Misti turned to ReviewPro’s Online Reputation Management and Guest Survey Solution, including the Global Review Index (GRI), to centralize this data.

With ReviewPro, El Misti assigned one full-time employee to track social web insights and report trends to management, saving time and improving visibility across review sites and social channels. The vendor’s tools helped El Misti monitor campaign performance, compare hostels, identify channel opportunities, and act on reputation issues faster. The case study also notes that a 1-point increase in GRI can drive a 1.42% rise in RevPAR, underscoring the revenue impact ReviewPro can help support.

El Misti

Melisa Martin

El Misti