Case Study: Freshworks boosts demo bookings by 57% with RevenueHero

How Freshworks drove 57% more bookings

Freshworks, a public SaaS company providing customer and employee experience software, faced significant challenges in scaling their demo booking process. Their previous tool, Calendly, lacked deep website integration and the complex routing rules needed to manage their global, multi-segment operations. This resulted in manual data entry, delayed scheduling, and an inability to filter out non-genuine prospects or prioritize demos for the most appropriate sales representatives.

To solve this, Freshworks implemented RevenueHero as a sophisticated meeting booking and routing engine. The solution provided automated domain filtering, granular region-based routing using Cloudflare integration, and seamless CRM automation. This allowed Freshworks to drastically improve operational efficiency and prospect experience. The results were substantial, including a 57% increase in bookings for specific product lines and demos being booked 2.5 times faster.

Freshworks

Yeshwanth K

GTM Product Management