Case Study: Rapid Screenings Center achieves improved call-center ROI and faster rep onboarding with Revenue.io

Rapid Screenings Center Uses RingDNA to Optimize Call Center ROI

Rapid Screenings Center (RSC), a nationwide provider of DNA, STD and drug testing since 2006, needed to quickly stand up a sales call center for a geographically dispersed team while gaining visibility into which marketing efforts generated valuable inbound calls, routing patients by intent and giving supervisors real-time insight into rep performance.

RSC implemented ringDNA’s Salesforce-integrated suite (Intelligent Dialer, Call Tracking, Call Routing and Call Metrics), enabling minutes‑fast rep onboarding, one‑click dialing and automatic call logging. The solution gave marketers clear attribution to revenue-driving campaigns, automatically routed callers to the right reps based on source and intent, and provided managers with real-time activity and outcome visibility.

Rapid Screenings Center

David Hines

Director of Operations